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　　商標(biāo)翻譯在于為企業(yè)做宣傳，開拓市場(chǎng)，并為企業(yè)帶來(lái)商業(yè)效益，那么商標(biāo)翻譯怎樣做好?下面西安翻譯公司給大家說(shuō)說(shuō)。

　　Trademark translation is to publicize for enterprises, open up markets and bring commercial benefits to enterprises. Then how to do a good job of trademark translation? Here's a talk from Xi'an Translation Company.

　　1、想要做好商標(biāo)翻譯要盡量的譯出原商標(biāo)的多重含義，讓人能夠產(chǎn)生一定的聯(lián)想，這樣對(duì)于消費(fèi)者來(lái)說(shuō)也會(huì)產(chǎn)生美感和信任感。

　　1. To do a good job in trademark translation, we should try our best to translate the multiple meanings of the original trademark, so that people can have certain associations, which will also produce a sense of beauty and trust for consumers.

　　2、針對(duì)不同的產(chǎn)品進(jìn)行翻譯時(shí)，要保證商標(biāo)翻譯出來(lái)的譯文是適合該類產(chǎn)品的，不能任何產(chǎn)品都跟著感覺(jué)走，要知道只有適合的才是最好的。

　　2. When translating different products, we should ensure that the translated version of trademark is suitable for this kind of product. We should not follow the feeling of any product. We should know that only the appropriate one is the best.

　　3、在進(jìn)行商標(biāo)翻譯時(shí)，翻譯工作者不能盲目的選擇很浮夸的詞匯，這樣會(huì)使得消費(fèi)者產(chǎn)生抵觸心理，對(duì)產(chǎn)品也會(huì)產(chǎn)生不好的印象。

　　3. When translating trademarks, translators should not blindly choose exaggerated words, which will make consumers feel conflicted and have a bad impression on products.

　　4、不能使消費(fèi)者對(duì)產(chǎn)品產(chǎn)生不愉快的聯(lián)想，這就要求翻譯工作者在進(jìn)行商標(biāo)翻譯時(shí)要盡量避免語(yǔ)言文化中的禁忌。

　　4. Consumers can't have unpleasant associations with products, which requires translators to avoid taboos in language and culture when translating trademarks.

　　5、翻譯出來(lái)的內(nèi)容應(yīng)該符合商品的屬性，要反映出商品的特點(diǎn)。商標(biāo)翻譯工作者不僅要有商品意識(shí)，而且還需要充分考慮到消費(fèi)者的反應(yīng)，要擺脫一味的字面意思，做到畫龍點(diǎn)睛。

　　5. The translated content should conform to the attributes of the commodity and reflect the characteristics of the commodity. Trademark translators should not only have a sense of commodity, but also take full account of consumers'reactions, get rid of the literal meaning blindly, and make the finishing touches.